The adventure tourism industry is niche tourism, involving exploring or traveling over the remote and exotic areas associated with a significant risk level. It also includes exceptional and challenging individual’s involvement planned over the vacation, in this traveler further interacts with the local population and connecting with their core values. Adventure tourism includes many activities such as cycling, rafting, hiking, climbing, hunting, caving, and etc. From the past few years, the adventure tourism industry has registered exponential growth globally. Moreover, the travelers are further interested to visit new or the undiscovered destinations for gratification. In addition, upsurge in government initiatives for the private and public partnership to promote the tourism industry has further fueled the growth of global adventure tourism market demand. An increase in trend associated with social media is further anticipated to provide a great opportunity for the market growth, nowadays the use of Facebook has also become a desired social networking site among travelers or youths to get an update on best travel deals. However, some of the risks such as unpredictable weather condition restrict the adventure traveling market growth.
According to the study, “Global Adventure Tourism Market Size study, by Activity (Land-based Activity, Water-based Activity, Air-based Activity), by Types of Travelers (Solo, Friends/Group, Couple, Family), by Age Group (Below 30 Years, 30-41 Years, 42-49 Years, 50 Years & Above), By Sales Channel (Travel Agent, Direct) and Regional Forecasts 2018-2025” the key players in the global adventure tourism market include Austin Adventures, Inc., TUI AG., ROW Adventures, REI Adventures, G Adventures Inc., Mountain Travel Sobek, InnerAsia Travel Group, Inc., Intrepid Group Limited, Butterfield & Robinson Management Services, Inc., and Abercrombie & Kent Group of Companies S.A.
The rise in demand for adventure tourism is driven by an upsurge in government initiatives promoting tourism. Moreover, increased competition, fewer travel restrictions, economic growth, and the aggressive promotion strategies adopted by tourism organizations, are further contributing to the growth of the adventure tourism market. However, the risk involved in adventure traveling and unpredictable weather conditions are some of the major challenges to the adventure tourism industry. Furthermore, a rise in the usage of social media has also created an opportunity to provide adventure service providers. The other supporting factor includes the rise in interest for adventure tourism based on the recommendations made by Doctor’s or the healthcare specialists. The adventure activities help in restoring the mind and provide a break from the monotony of day-to-day life, further they also serve a new way for reducing the stress and anxiety
The global adventure tourism market is further segmented based on type, activity, traveler’s type, age group, sales channel, and region. Adventure tourism activities include activities such as difficult, risky, skilled, type of trip, physical activity, and challenge. The hard activities include activities such as trekking, mountaineering, rock climbing, ice climbing, and caving. Moreover, these activities pose a high risk and high level of specialized skills, therefore only preferred by the selected people participation. Based on activity, market is segmented into land-based activity, water based-activity, and air-based activity. Based on the traveler’s type, the adventure tourism industry is further fragmented into solo, friends/group, couple, and family. Based on the age group, the market is categorized into below 30 years, 30-41 years, 42-49 years, and 50 years & above. The sales channel segment further includes a travel agent and direct.
Based on geography, the Asian-pacific is a leading region across the world owing to increase in the frequency of tourists in the region. Whereas, the North-American and European regions are anticipated to exhibit higher growth rate due to rise in disposable income of the individuals and rapid development in tourism infrastructure over the forecast period. In the near future, it is projected that future of the market will be optimistic as a result of an increase in interest and adventurous activities over the types of tourist activities and the availability of low-cost airlines during the forecast period.
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