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Home Education and Recruitment India EdTech Driven Career Programs Market Analysis: Ken Research

India EdTech Driven Career Programs Market Analysis: Ken Research

How Ed-Tech Is Revolutionizing Professional & Higher Education in India?

The rising need for Up-Skilling & Re-Skilling by Working Professionals is being met by Ed-Tech powered career programs in India. Working Professionals are majorly driving the demand for Up-Skilling & Re-Skilling programs provided by Ed-Tech players with the college segment currently having low demand and adoption. In the dynamic technology times in the country, professionals require constant up-skilling to stay relevant and to effect career transitions and internal career growth.

Ed-Tech programs are viewed as complementary to Conventional Higher Education programs provided by universities and are still far away from emerging as substitutes. However, with the UGC allowing offering of Online Degree programs through its SWAYAM portal, the college segment is expected to rise in the future.

Major program types gaining adoption and high uptake among the target audience includes Data Science, Artificial Intelligence, Machine Learning, Digital Marketing, Software Development, Management and Leadership.

Dominance by PG & Management Development Programs

By Type of Course (MDP, PG, B2B & UG)

Post Graduate and Management Development programs are leading the demand for career programs indicating that the major uptake is by professionals looking for online and part-time education through Small Private Online Courses provided by India Ed-Tech Market players in partnership with universities.

In terms of Learner Spend, Post Graduate and MDP programs dominate the industry. B2B corporate training programs provided by Ed-Tech players form a small proportion of the overall spend and are majorly taken by IT, BFSI, Retail, Telecom, and Automotive sectors.

Need For Up-Skilling and Re-Skilling Career Programs

The need for career-based programs in majorly made up of working professionals and fresh graduates. Experienced professionals focus on career-advancement, taking up new projects, personal development and expanding their skill-set. Fresh graduates take up such courses to develop a new skill-set, get placement opportunities, expand their network and enter the desired field. The professional skill demand-supply gap majorly forces employees to constantly keep up to date with the ongoing industry trends in order to stay relevant.

Supply Side Ecosystem for Career Focused Programs

The alternatives for the target audience for career-focused programs are generally divided on the basis of learning mode. Offline programs primarily consist of MDP programs offered by top tier management institutes for mid to senior management levels. Moreover, employers also spend a considerable amount of their employee benefit expenses on outsourced corporate training programs provided by SPOC players or corporate training companies. In addition, there exist certain offline coaching institutes that provide weekend training courses in areas such as digital marketing, finance, data science, and IT-based courses. The online alternatives for career-focused programs are majorly formed by MOOCs (Massive Open Online Courses) and SPOCs (Small Private Online Courses). These programs may be provided in a self-paced mode in a pre-recorded format, in a live-online format or in a hybrid/blended (classroom and online) format. The growing trend is that MOOCs are becoming less popular due to the lag in doubt resolution in such programs, while the SPOC programs provide much more support and aid to the learner and are hence preferred more.

Key Segments Covered:-

By Ed-Tech Driven Higher & Professional Education Program Segment





By Higher Education Course Segment






Key Target Audience

Ed-Tech Companies

Independent Investors

Venture Capital Firms


Corporate Training Companies

Government Ministries

Time Period Captured in the Report:

Historical Period – 2013-2019

Forecast Period – 2019-2025

Companies Covered in Report:




Talent Sprint

Great Learning

Eruditus & Emeritus

Northwest Executive Education

Hughes Global Education

VC Now


Trilogy Education Services

Others (NIIT,  Intellipaat,  Imarticus Learning, Times Professional Learning, NuLearn,  Edureka,  EduKyu,  Jigsaw Academy, Analytics Vidhya, Aptus Learn & Verzeo)

Key Topics Covered in the Report:-

For More Information On The Research Report, Refer To Below Link:-

India Ed-Tech Driven Career Programs Market

Related Reports by Ken Research:-

Australia Executive Education Market Outlook to 2024 –Driven by Rising Popularity of Online Education and Launch of Innovative Programs

Singapore Executive Education Market Outlook To 2023 – By Type Of Program (EMBA And MDP), By Funding Of The Program MDPs (Company Sponsored And Self Funded) And EMBA (Self Funded, Partial Funding And Company Sponsored), By Duration MDP (1-7 Days, 7-14 Days And More Than 14 Days) And EMBA (Up To 12 Months, 12-24 Months And More Than 24 Months)

UK Executive Education Market Outlook to 2023 – By Type of Management Development Programs (Finance, Strategy, Leadership, Ethics and others), By Duration of the Course (1 day, 1-2 days, 2-3 days, 3-5 days, 5-10 days and 10+ days) and By Type of Universities (Private and Public)

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications


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