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Indonesia Baby Food Market Analysis, Industry Future Outlook: Ken Research

Competition Scenario In Indonesia’s Baby Food Market

Indonesia’s Baby Food Market is at a growing stage and has consolidated the market with about 10-12 baby food. Major players operating in Indonesia’s infant nutrition market include Nestlé S.A., Groupe Danone, PT Kalbe Farma Tbk, PT Indofood Sukses Makmur, Indofood CBP, Mirota KSM, Nutricia Indonesia Sejahtera, Sari Husada, Mead Johnson Indonesia, and PT Frisian Flag Indonesia.

What is the Expected Future Outlook for the Overall Indonesia Baby Food Market Across the globe?

The Indonesia Baby Food market was valued at IDR ~billion in 2022 and is anticipated to reach IDR ~billion by the end of 2027F, witnessing a CAGR of ~% during the forecast period 2022-2027F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

The Indonesia Baby Food market is driven by the awareness generation of infant nutrition, the increasing population, and rising urbanization.  Also, parents’ lifestyles and their rising interest in food, particularly organics, have both contributed to the baby food market’s recent changes. Product innovations also play an essential role in the growth of the baby food market. Intensive research and development activities have facilitated the launch of innovative products in the market. In addition, the safety of baby food is the prime concern among consumers and manufacturers. Tamper-proof packaging of baby food products ensures optimal safety of its contents.

Innovations in improving the safety of these products through process improvements and technological advancements will drive the growth of the baby food market. Powdered milk or formula is also recommended for infants with certain medical issues since it has fortified minerals like iron, calcium, and vitamins that have been added. Due to its longer shelf comparison to other baby food items, powdered infant nourishment products are anticipated to become more popular.

The increasing demand for organic food for babies is expected to fuel the Indonesian infant nutrition market growth. Marketing strategies adopted by infant nutrition product manufacturers in Indonesia are creating awareness about the importance of feeding specialty baby food and infant formulas. Also, Baby food items are anticipated to grow quickly as a result of marketing efforts and promotions. Along with this, it is anticipated that as the number of working women increases, traditional baby care methods would drop across the nation.

Analysis of the Indonesia Baby Food Industry

Key Segments Covered: –

By Food Category

Dried Baby Food

Prepared Baby Food

Milk Formula

Other Baby Food

By Type of Milk Formula

Standard Milk Powdered Formula

Follow-on Milk Powdered Formula

Growing-up Milk Formula

Special Baby Milk Formula

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Nature of Food

Inorganic Baby Food

Organic Baby Food

By Channels of Distribution




Independent Small Grocers

Health and Beauty Specialist Retailers

Other Foods Non-Grocery Specialists

Internet Retailing

By Age Group

0-6 Months

6-12 Month

12+ Months

Key Target Audience

Baby Food Manufacturers

Baby Product Manufacturers

Baby Product Distributors

Baby Food Distributors

Government Agencies

Baby Food Retailers

NGOs supporting Baby Health

Pharmaceutical Stores

Online Sales and Retailing Agencies

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Time Period Captured in the Report

Historical Period: 2017-2022

Base Year: 2022

Forecast Period: 2022 – 2027F

Companies Covered:

Danone Indonesia

Nestle Indonesia

Abbott Indonesia


Saipro Biotech Private Limited

PT Kalbe Farma Tbk

Indofood CBP

Mirota KSM

Nutricia Indonesia Sejahtera

Sari Husada

Mead Johnson Indonesia

PT Frisian Flag Indonesia

Key Topics Covered in the Report

Executive Summary

Ecosystem of Indonesia Baby Food Market

Indonesia Baby Food Market Overview, Genesis, and Value Chain

Indonesia Baby Food Market Size and Segmentation, 2017-2022

Trends and Developments in Indonesia’s Baby Food Market

Issues and Challenges in the Indonesia Baby Food Market

Snapshot on Emerging Baby Foods in Indonesia Baby Food Market

Government Regulations in Indonesia’s Baby Food Market

SWOT Analysis and Competitive Landscape of the Indonesia Baby Food Market

Indonesia Baby Food Market Future Outlook and Projections and Analyst Recommendation, 2022-2027(F)

For more insights on the market intelligence, refer to the link below: –

Future Outlook of Indonesia Baby Food Market

Related Reports by Ken Research: –

Philippines Baby Food Market Outlook to 2023

Turkey Baby Food Market Outlook to 2023

Australia Baby Food Market Outlook to 2023


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