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Home Agriculture and Animal Care Philippines Agricultural Equipment Market Research Report to 2023: Ken Research

Philippines Agricultural Equipment Market Research Report to 2023: Ken Research

How is Agriculture Equipments Market Positioned in Philippines?

Agricultural Equipment Market started to boom with the introduction of rice combine harvesters by Kubota in 2010. During the initial years, farmers were hesitant in adopting these equipments as they had no knowledge about usage of these equipments and also feared losing their job. However, growing support from the government and private investors, helped in enhancing farm mechanization in the country. Agricultural Equipment Market in Philippines is import driven. Domestic demand for equipments is principally met through imports which are primarily imported from countries such as Thailand, Japan, China, US, Korea and India. The major stakeholders in the market are international OEMs, domestic distributors and handful domestic OEMs who import machine parts and combine it to complete the assembling of the machine. Philippines Agricultural Equipment Market size (based on volume) increased from ~ units in 2013 to ~ units in 2018 registering a positive CAGR of ~% in terms of volume during 2013-2018. On the other hand, the revenue increased from USD ~ million in 2013 to USD ~ million in 2018 recording a CAGR of ~% during the period 2013-2018. The market growth is fuelled by increasing government subsidies for farm mechanization, training programs organized by DA, increasing adoption of smart farm methods, increased awareness towards farm machine mechanization and growing use of drone technology.

Philippines Agriculture Equipment Market Segmentation

By Product Type: Tractors recorded the highest sales amounting to ~ units sold in 2018 owing to its wide usage in farming applications including seed bed preparation, sowing and planting, weed removal, plant protection, harvesting and post harvesting. The high cost of machine makes it difficult for farmers who are financially weak to afford tractor that has led to emergence of equipment leasing business in the country which in turn has led to easy affordability of the most basic farm equipment. This was followed by tillage equipments including ploughs, harrows and rotovators registered for ~ units sold in 2018. Third highest contribution was made by the sales of combine harvesters holding ~% share in the equipment market. Planters, seeders and transplanters occupied the least market share as equipments such as tractors and tillage equipments can be put to varied use and hence can carry out the same work with higher efficiency and reduced time.

By Region: Luzon has been the hotspot for the sales of agriculture equipment accounting to ~ units sold in 2018. This can be directly associated with Luzon being the heart of agriculture in the country that has led to increasing demand for agricultural equipments in the area. This is followed by Visayas, registering ~ units sold owing to huge volume of sugarcane produced in the region. Mindanao occupied the least market share with ~ units sold. The region is under constant terror threat that hampers the development of the region and ultimately reduces the demand for farm equipment in the region.

By Place of Production: Philippines Agricultural Equipment Market is dominated largely by imports accounting to ~% market share in 2018. All major imports were majorly carried out from Thailand, China and Japan during the review period (2013-18).

How Competition Scenario Works In Philippines Agriculture Equipment Market?

Agricultural Equipment Market for Tractors is highly concentrated and extensively dominated by 5 international manufacturers occupying a share of over ~% in terms of sales volume in 2018, with Kubota contributing to ~% tractors sold in the country. The market for combine harvesters is also highly concentrated with 3 leading players occupying ~% market, with Kubota contributing to ~% combine harvesters sold in the same year.

Majorly all international OEMs have extensive domestic distribution networks wherein they import their machinery to serve commercial as well as small scale farmers. Dominance of international manufacturers is a consequence of the trust and brand value attached with the products of these players thus making it difficult for domestic OEMs to establish company name in short run. Domestic OEMs also lack in technical expertise and initial investment required for manufacturing the machines, keeping their share very low in the market. Leading international manufacturers as per the revenue earned in 2018 include Kubota, Yanmar, Massey Ferguson, CNH (Case IH & New Holland) and John Deere.  The international manufacturers conduct operations in South Africa through their authorized distribution and dealership network. Major competing parameters for the entities include price of equipment, brand image, after sales services, distribution and dealership network, quality of product and marketing and Promotion of the products, product portfolio, years of establishment and digitalization brought in the equipments.

Key Segments Covered

By Product Type


Combine Harvesters

Planters, Seeders and Transplanters

Tillage Equipment (Ploughs, Harrows and Rotovators)

By Tractor Segment

Upto 60 Hp

Between 61-130 Hp

Above 130 Hp

By Production


Domestically Manufactured

By Region




Key Target Audience

Agricultural Equipment Companies

New Market Entrants- Domestic OEMs

New Market Entrants- Foreign OEMs

Agricultural Equipment Financing Companies

Government Bodies

Investors & Venture Capital Firms

Agricultural Equipment Manufacturers

Agricultural Equipment Distributors

Agricultural Equipment Associations

Time Period Captured in the Report:

Historical Period: 2013-2018

Forecast Period: 2019-2023E

Major Companies Covered:



Massey Ferguson

CNH (Case IH & New Holland)

John Deere



Key Topics Covered in the Report

Executive Summary

Research Methodology

Philippines Agriculture Equipment Market Overview

Philippines Agriculture Equipment Market Size, 2013-2018

Philippines Agriculture Equipment Market Segmentation, 2018

Growth Drivers in Philippines Agriculture Equipment Market

Issues and Challenges in Philippines Agriculture Equipment Market

Regulatory Framework

Snapshots on Equipment Financing and Rentals, After Market Services and Diesel Engines

Competitive Landscape

Company Profiles of Major Players

Philippines Agriculture Equipment Future Outlook and Projections, 2018-2023E

Philippines Agriculture Equipment Future Segmentation, 2018 – 2023E

Analyst Recommendations

For more information, refer to below link:

Philippines Agricultural Equipment Market Outlook to 2023

Related Reports

Europe Agriculture Equipment Market Outlook To 2023 – By Type (Tractors, Harvesting Equipment, Soil Preparation And Cultivation Equipment, Haymaking Equipment, Crop Protection Equipment, Transport And Handling Equipments And Other Agricultural Equipment); And By Major Countries (Germany, France, Italy, UK, Poland, Spain And Others)

Brazil Agricultural Equipment Market Outlook To 2023 – By Product Type (Tractors, Combine Harvesters, Tillage Equipment, Precision Farming Equipments, Planters & Seeders And Others), By Domestic Production & Imports And By Region (South, North, Midwest And Mideast)

South Africa Agricultural Equipment Market Outlook To 2025-By Product Type (Tractors, Tillage Equipment, Planters & Seeders, Sprayers, Combine Harvesters, Precision Farming And Others); By Domestic Sales And Import; By Region (Free State, Mpumalanga, Kwa Zulu Natal And Others)

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Ken Research

Ankur Gupta, Head Marketing & Communications



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