Competition Scenario In Germany Online Advertising Market
The Online Advertising Market is highly competitive, owing to the existence of various prominent players operating on a global scale. The market appears to be moderately concentrated, with significant players adopting key strategies like mergers, acquisitions, and service innovation. Some of the major players in the market are Google LLC, Facebook Inc., and Twitter Inc. Major competing parameters for these companies include- Reach of their Advertisements, Insights, Target Audience, Flexibility and Cost.
What Is The Expected Future Outlook For The Overall Germany Online Advertising Market Across The Globe?
The Germany Online Advertising market was valued at EUR ~billion in 2022 and is anticipated to reach EUR ~billion by the end of 2027F, witnessing a CAGR of ~% during the forecast period 2022-2027F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.
The Germany Online Advertising Market is projected to show a significant growth, with the shift of advertising budget from traditional marketing like print, and ATL-outdoor activities to digital and mobile marketing, would witness a rise with end-users preferring to consume content primarily on their mobile phones or TV, and social distancing, work-from-home possibly becoming the new normal.
: E-commerce giants in the region, such as Amazon, have been investing heavily in the region to increase their market share. Many users in the United States are now searching for products more on Amazon than on Google, compelling advertisers to invest in online ads in the company.
The marketing and advertising spend of companies are already shifting from the offline to the online space. Paid search is emerging as a great option for organizations for its cost-effectiveness and ability to adjust campaigns as and when needed. It is proving beneficial for both B2C and B2B segments. According to Zenith, in 2022, the total mobile advertising spending is projected to reach a record of 327.1 billion U.S. dollars worldwide.
According to Interactive Advertising Bureau, the total online advertising revenue in the Germany grew by ~ percent in 2021 compared to 2020, from ~ billion to ~. This is mainly due to the emergence of new channels and formats, including virtual and augmented reality, podcasts, and OTT content, as well as strong growth from existing channels.
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Key Segments Covered in the report
Online Advertising Market
By Type (On the Basis of Ad Expenditure)
- Digital Advertising Market
- Traditional Advertising Market
By Medium (On the Basis of Ad Expenditure)
- Desktop Advertising
- Mobile Advertising
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By Type of Advertisement (On the Basis of Ad Expenditure)
- Search Advertising
- Social Media Advertising
- Display Advertising
- Video Advertising
- Audio Advertising
- Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
By Ad-Format on the Basis of Platforms (On the Basis of Ad Expenditure)
- Social Media Advertising
Facebook
Instagram
Others - Search Advertising
Google
Yahoo & Bing
Amazon
Others - Video Advertising
YouTube
Others
Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure)
- Social Media Advertising
Mobile
Desktop - Video Advertising
Mobile
Desktop - Search Advertising
Mobile
Desktop - Audio Advertising
Mobile
Desktop - Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
Mobile
Desktop
By Sectors (On the Basis of Ad Expenditure)
- Retail
- Automotive
- Financial Services
- Telecommunications
- Leisure Travel
- Consumer Packaged Goods
- Electronics & Computers
- Pharmaceuticals/Healthcare
- Media
- Entertainment
- Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)
By Ad-Buyers (On the Basis of Ad Expenditure)
- Direct
- Ad Agencies
By Pricing Model (On the Basis of Ad Expenditure)
- Performance
- Cost Per Mile
- Hybrid
Key Target Audience
- Advertising Agencies
- Social Networking Platforms
- End User Industries Investing in Digital Advertising
- Regulatory Bodies and Government Agencies
- Investors
Time Period Captured in the Report:
- Historical Period: 2017-2021
- Base Period: 2022
- Forecast Period: 2023-2027F
Companies Covered:
Major Ad Agencies
- TBWA Germany
- DDB Group
- BBDO Group
- Serviceplan Group
- Scholz and Friends Group
- Kolle Rebbe
Major Online Platforms
- Google (including YouTube)
- Facebook (including Instagram)
- Amazon
- Microsoft (including LinkedIn)
- Verizon Media
- Tencent
- Baidu
- ByteDance
Key Topics Covered in the Report
- Germany Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
- Germany Online Advertising Market Size,
- Germany Online Advertising Market Segmentation,
- SWOT Analysis of Germany Online Advertising Market
- Growth Drivers, Trends and Developments in Germany Online Advertising Market
- Issues and Challenges in Germany Online Advertising Market
- Regulatory Framework in Germany Online Advertising Market
- Customer Profiling in Germany Online Advertising Market
- Case Studies Covered in Germany Online Advertising Market
- Competitive Landscape in Germany Online Advertising Market
- Germany Online Advertising Market Future Outlook and Projections,
- Analyst Recommendations
For more insights on the market intelligence, refer to the link below: –
Germany Online Advertising Market Outlook To 2027: Ken Research
Related Reports by Ken Research: –
US Online Advertising Market Outlook to 2025