Home health care includes a wide range of health care services that can be given in at home for any illness or injury. Home healthcare can particularly be referred to as the home-based medical care system. These health care systems are usually less expensive, even more, convenient, and similar ones as anyone gets in a hospital. These systems may also include broad care given by skilled medical professionals, including skilled nursing care, physical therapy, occupational therapy, and speech therapy. Moreover, they may also include skilled, non-medical care, such as medical social services or assistance with daily living from a highly qualified home health aide.
The Home-based health care systems in India have gained traction and is poised for transformation primarily due to the rise in the elderly population, growing prevalence of chronic diseases/ strokes among the young population, and shift in the demand trends from unorganized to organized segment. Therefore, the homecare health services sector is also gaining interest in entrepreneurs and investors and becoming an organized, technology-led industry with standards and protocols.
The trend towards home healthcare-based treatments registered a rise in demand with the use of the advanced level of technology, and a rise in awareness and shift towards professional medical/ midwives, home chemotherapy sessions for cancer patients combined with physiotherapy sessions at home. In India, the Tier 1 cities contribute a substantial market share in the overall market size of the home healthcare market in India. The major cities driving the sector include Delhi/NCR, Mumbai, Chennai, Bangalore, Hyderabad, Ahmedabad, Kolkata, and Pune these cities have shown a rise in home-based services in areas such as elderly care, physiotherapy, stroke rehabilitation, natal care and wound care at home. Some of the key other cities such as Chandigarh, Lucknow, Indore, Nagpur, Coimbatore, Bhopal, Agra are providing significant opportunities for the market in India. The organized type of market is segmented into subscription and non-recurring based model. The industry has now been witnessing various instances of patients opting out of subscriptions before the agreed time. In the subscription-based services patients also receive services at a reasonable discount for a specified period.
Based on patient profile, the market is segmented into elderly care, physiotherapy, stroke rehabilitation, wound care, and others. The home healthcare market in India is in its initial growth stage, further has a lot of potentials to grow over the coming years due to the shift in preferences and types of services demanded. The market is also fragmented due to the presence of an enormous number of unorganized players as associated with organized players.
Some of the key factors driving the home healthcare market in India include the rise in the geriatric population and a child with special needs followed by an increased number of dependency populations. Increase in the number of patients with kidney and cancer patients leading to a rise in demand for home-based healthcare services. However, lack of regulations and unorganized services not being covered under the ambit of insurance are some of the major threats for industry growth.
In addition, the anticipated beginning of regulations and the measures are expected to bring home healthcare services under the insurance purview and further projected to benefit market growth. The rise in demand for the home-based care services associated to swing in favorites of traditional healthcare to home healthcare services will cover the way for the market growth.
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