Sunday, February 25, 2024

Email id:, Contact Us : +91-9871552944

Home Education and Recruitment Education India Online Ed-Tech Market Revenue Growth During COVID-19 period: Ken Research

India Online Ed-Tech Market Revenue Growth During COVID-19 period: Ken Research

Analysts at Ken Research in their latest publication Working Professional & Ed-Tech/University Paradigm Analysis for Online Up-skilling/Re-Skilling Programs during COVID-19 period observed the current status quo of the Online Skilling industry in the country, with respect to the supply side (ed-tech companies and universities) and demand-side (working professional learners). The report details the key trends from the ed-tech company side, touching upon the key strategies implemented by companies in response due to this situation. It covers marketing strategies implemented, the rise in traction that ed-tech platforms are witnessing, the customer acquisition techniques that companies are using & the changes that their relationship with universities is undergoing during this period. From the demand angle, it covers the desirability and the preferences of working professionals to pursue online courses during this period.

COVID Impact on the Ed-Tech Industry

While the pandemic has proved to be a difficult opponent for most industries, Ed-Tech is one such disruptive sector wherein, the pandemic has accentuated the demand for online learning. Ed-Tech players especially in the Higher Education segment have been experiencing considerable spikes in users accessing their platform. Metrics including Users, Engagement, Completion Rates, Leads Generated & Revenues have risen during this period for Ed-Tech companies.

Strategic Changes Implemented by Ed-Tech Companies

In response to the high amount of people that are now looking to enroll in up-skilling and re-skilling programs, ed-tech companies have focused on introducing free content, in a move to widen traction across their programs. To increase the affordability of programs, companies have also introduced flexible payment mechanisms to allow learners with reduced purchasing power, to enroll in such programs, and to gain the perspective of online education platforms.

Marketing Techniques Leveraged by Ed-Tech Companies

Online learning players across the spectrum are now focusing more upon online marketing of their brand and courses, in a bid to capitalize on the huge target audience that spends a major part of their day online on any device. They have focused on launching online advertisement campaigns and reduced spend on television, radio, or print advertising. They have also partnered with other online platforms and government associations to build their brand and improve traction on their platform.

Working Professionals Online Learning Trends

Professionals across the country are looking to utilize the extra time on their hands to upgrade their skill-set and stay in touch with the rapidly developing technologies in the job spectrum. They are increasingly becoming comfortable with the idea of learning online and are willing to devote sufficient time and money for learning online. Data Science, Digital Marketing, IoT, Cloud Computing, and Software Development were some technologies that working professionals were most interested to learn and upgrade their skill-set in. They were also identified to be most interested in enrolling for short duration courses. The growth in online learning has not only spread to individuals but also to the corporate sector, with companies looking to train their employees online in the upcoming technologies across the spectrum.

Key Target Audience

Ed-Tech Companies


Education Industry Associations

Professional Associations

VC/Investment Firms

Ed-Tech Technology Partners

Government/Regulatory Bodies

Key Topics Covered in the Report: –

Strategic Roadmap of Ed-Tech Companies during COVID-19 Period

Working Professionals Paradigm Analysis

Introducing an Online Course during the COVID-19 Period

Working Professionals Online Skilling Desirability and Preferences Survey- A Survey Conducted with 2,500 Working Professionals in India

Relationship between Universities and Ed-Tech Companies- Changing Landscape and Margin Analysis

For More Information on the research report, refer to below link: –

Online Up-skilling/Re-Skilling Programs during COVID-19 period

Related Reports by Ken Research: –

India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future

Australia Executive Education Market Outlook to 2024 –Driven by Rising Popularity of Online Education and Launch of Innovative Programs

Malaysia E-Learning Market Outlook 2023 – By Technology (LMS, Smart Authoring Tools, Smart Classes) and Content (Multimedia, Online Test, Open Courseware, Simulation Content), By End Users (Universities/ Higher Education, K-12 Schools, Corporate, Home Users)

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications


Emerging Trends in Indian Test Prep Market: AI, AR, and the Future of Learning

In the bustling realm of India's education sector, the test preparation market stands as a pivotal domain, shaping the academic journeys of millions of...

Skill Up, Lead Up: Unveiling the Power of Executive Education Market in India

India has transcended traditional boundaries, becoming a transformative force in the professional development realm. This blog ventures into the intricacies of the executive education...

Outsmarting the Future: India’s Executive Education Market Powerhouse

In the fast-paced world of professional development, education market stands as a key player, offering a diverse array of programs tailored for professionals seeking...

Most Popular

Skin Care Market Segmentation: Unveiling Needs and Targeting Strategies

The skincare market is a vast and ever-evolving landscape, encompassing a diverse range of products and catering to a multitude of needs. To navigate this complex...

Biopsy Devices Market Size, Share, Trends & Forecast 2029

The global Biopsy Devices Market is set to experience robust growth in the coming years, driven by a combination of factors such as increasing...

A Growing Industry of Protected Cultivation, Insights on Share and Growth

Introduction to Protected Cultivation Protected cultivation, also known as greenhouse farming, revolutionizes traditional agricultural practices by providing controlled environments for optimal plant growth. This article...

Emerging Trends in Indian Test Prep Market: AI, AR, and the Future of Learning

In the bustling realm of India's education sector, the test preparation market stands as a pivotal domain, shaping the academic journeys of millions of...