The report titled “SEA Used Car Market Outlook to 2026F: Driven by Covid-19 led shift in User’s Preference towards Private Vehicles and Growing Penetration of Online Used Car Platforms” provides a comprehensive analysis of the used car market and sales in Southeast Asia region. The report also covers overview and genesis of the industry, used car market size in terms of total revenue generated for total used car volume sales with average price of used car and used to new car ratio; along with online used car market size, market segmentation by business model and country; trends and developments, issues and challenges and comparative landscape including competition scenario based on cross comparison at SEA Level. It also includes individual country wise snapshots analyzing the used car market for Indonesia, Thailand, Malaysia, Philippines, Singapore and Vietnam. The report concludes with future market projections of overall SEA used car market and analyst recommendations for Marketing & Promotional Strategies including Business Framework.
SEA Used Car Market Overview
SEA Used Car market is currently in the late growing phase, growing at a single digit CAGR during 2015-2021. Covid-19 pandemic had significantly reduced the purchasing power of consumers across the globe, due to which the ability to buy new car plunged. A quite significant shift in consumer’s preference towards used cars has been observed in the SEA region. Growth of transactional marketplaces offering one-stop solutions to buyers and connecting dealers, financing and insurance companies is also driving the used car market in SEA.
SEA Used Car Market Segmentations
By Business Model (C2B and B2C+C2C):
The Overall SEA Used Car market is expected to witness a sales volume of million units through C2B channel in 2021. The C2B Platforms enable sellers to sell used cars directly to the online players who in turn sell the inventory to the dealers either through bidding or by general sales process while charging a margin.
Due to the presence of large number of organized and unorganized multi-brand dealer in the market selling used cars to customers, B2C sales channel remains as the second most dominant channel after C2B.The advantage of purchasing a used car through a B2C Channel is the service offerings they provide such as aftersales, warranty and financing options among others which is lacking in C2C sales channel.
By Country (Indonesia, Thailand, Malaysia, Philippines, Singapore, and Vietnam):
Thailand is the Market Leader in Terms of both Sales Value and Volume, reporting highest Used Car Transactions in 2021. Malaysia Contributes the Most in terms of Online Used Car Market in the SEA Region as a result of the high Internet Penetration in 2022.
Snapshot: Indonesia Used Car Market Analysis:
Overview: The entry of various financing companies in the used car industry, as well as the launch of OEM-certified used car programs, has been the major growth drivers of the industry. The boom in the number of online auto-classified platforms and the traction of the consumers towards online platforms is contributing to the inclining used car sales in the country.
Competition Analysis: The industry in Indonesia is largely unorganized due to the preference of consumers towards stand-alone local, independent dealers or the ones located in used car exchanges, along with peer-to-peer sales, facilitated by online auto-classified platforms. The used car market has witnessed the entry of various online classified portals and marketplaces in recent years. These players follow various different business models and aim to harness the untapped potential of the industry.
Snapshot: Thailand Used Car Market Analysis:
Overview: Increasing demand for private vehicles, reduction in purchasing power, easy availability of finance, and increasing VAT on new cars are the main reasons behind positive growth in used car sales revenue.
Competition: Online market is dominated by Carro and Carsome in the region. Both foreign as well as domestic companies are present in the market. The players compete on parameters such as proximity, value added services, prices, promotional offers and tie ups with major financial institution. In order to increase their revenue, the players offer free gifts and warranty as a part of promotion.
Snapshot: Malaysia Used Car Market Analysis:
Overview: Increasing demand for private vehicles, increasing purchasing power, easy availability of finance, increased govt. incentives to ensure sale of new cars are the main reasons behind positive growth in used car sales revenue.
Competition: Used Car Market in Malaysia has been dominated by B2C and OEM Dealerships which has captured a share of majority share in the sales volume of used cars during 2021. Some of the players operating in the B2C and C2C online used car segment are – Carsome, MyMotor, MyTukar, MUV and others.
Snapshot: Philippines Used Car Market Analysis:
Overview: There are a number of growth drivers which has resulted in expansion of the market; these include a surge in the demand of private cars, increasing per capita income, convenient financing facilities, increased internet penetration and enhanced digitalization of the used cars space.
Competition: Used Car Market in Philippines is highly fragmented as majority of the market is unorganized.
Snapshot: Singapore Used Car Market Analysis:
Overview: There has been an immense expansion in the lead generation of used cars via the online means in the last decade. Facebook, Instagram and other social networking sites plays a key role in expanding the used cars market in Singapore. The increasing internet penetration of the used cars market in the country is contributing positively to the growth of the industry.
Competition: There exists intense competition in the fragmented market. The largest share of the market is held by the multi-brand dealers.
Snapshot: Vietnam Used Car Market Analysis:
Overview: Leveraging the growing internet penetration rate, various online classified players launched their operation in Vietnam post 2013. The increasing preference of consumers towards availing digital medium for their purchases has enhanced the sales prospect via C2C channel through classified platforms.
Competition: Vietnam’s used car market is highly fragmented with presence of large number of organized and unorganized multi brand dealers. Integration of online classified platforms such as Carmudi and Bonbanh in recent years along with the presence of captive dealers restricts the dominance of single player in the market.
SEA Used Car Market Competitive Landscape
SEA used car is a highly fragmented market with many players capturing more than one geography in the region. There exists intense competition in the highly fragmented market with various C2B & B2C Online Players, Auto-classified Platforms, OEM certified, brand authorized dealerships, multi-brand outlets & independent (standalone as well as clustered) dealers operating in the industry. Many new players have recently started to explore the Southeast Asian untapped markets.
Price, age and residual value of the vehicle, brand value, maintenance required are some of the most important factors impacting the preference of consumer.
SEA Used Car Market Future Outlook and Projection
The used car industry in SEA is expected to grow in the future at a double digit CAGR over the forecast period 2021 to 2026F.
The industry is expected to establish strong demand arising due to preference of personal vehicles over public transportation as the after effects of the pandemic.
Increasing internet and smartphone penetration in the South-East Asian countries will result in large number of consumers preferring to buy and sell cars through online used car platforms, due to which the used car market is expected to become more organized and gain more traction in the coming years.
Key Segments Covered:
SEA Used Car Market
- By Business Model
- By Country
SEA Online Used Car Market
- By Business Model
- By Country
SEA Ancillary Services Market
- By Type
- Auto Finance
- Used Car Finance
- Motor Insurance Premium
- Warranty Value
- Automotive Aftermarket
- By Country
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Snapshot: Country Wise Used Car Market Analysis
- Current Used Car Market Size
- Online Used Car Market
- Competition Landscape (Market Share of Major Companies, Cross Comparison and Company profiles)
- Future Used Car Market Size
- Future Used Car Market
Companies Covered (Online Platforms)
- OLX Indonesia (OLX Autos)
- Mobil 88
- Mobil 123
Key Target Audience
- Used Car Companies
- Online Used Car Portals
- Used Car Financing Companies
- Government Bodies
- Investors & Venture Capital Firms
- Used Car Dealerships
- Used Car Distributors Auction Houses
- Used Car Associations
Time Period Captured in the Report: –
- Historical Period: 2015-2021
- Forecast Period: 2021-2026F
Key Topics Covered in the Report
- Executive Summary
- SEA Used Car Market Overview
- SEA Used Car Market Growth Strategy
- Ecosystem of Major Entities in SEA Used Car Market
- Overview and Genesis of the Used Car Market in SEA Region
- Value Chain Model for Used Car Industry
- Issues and Challenges
- Overall Used Car Market Size and Segmentation
- Online Used Car Market Size and Segmentation
- Ancillary Service Market Analysis
- SWOT Analysis
- Customer Decision Making Parameters for Buying Used Car
- Covid-19 Impact on SEA Used Car Market
- Comparison of SEA Used Car Market with USA and China Market
- Competitive Landscape & Cross Comparison of Major Players
- Company Profiles
- Individual Country Wise Used Car Analysis for Indonesia, Thailand, Malaysia, Philippines, Singapore and Vietnam
- Future Projections
- Analyst Recommendations
- Research Methodology
Ankur Gupta, Head Marketing & Communications