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Germany Online Advertising Market Outlook To 2027: Ken Research

January 6, 2023

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The Online Advertising Market is highly competitive, owing to the existence of various prominent players operating on a global scale. Some of the major players in the market are Google LLC, Facebook Inc., and Twitter In.

Germany Online Advertising Market

Key Findings

As of 2021, there were 74 million people in Germany who accessed the web from anywhere via any device.
Germany’s 4G Availability rises over 85%, with rural districts improving faster than urban districts.
Amazon.de is the industry leader in Germany, with e-commerce net sales of US$ 16,836 million expected in 2022 with estimated monthly traffic of 434.5 million visits.

The Surge in Paid Advertising: The marketing and advertising spend of companies are already shifting from the offline to the online space. Paid search is emerging as a great option for organizations for its cost-effectiveness and ability to adjust campaigns as and when needed. It is proving beneficial for both B2C and B2B segments. In 2022, the total mobile advertising spending is projected to reach a record of 327.1 billion U.S. dollars worldwide.

Increasing Searches for Products: E-commerce giants in the region, such as Amazon, have been investing heavily in the region to increase their market share. Many users in Germany are now searching for products more on Amazon than on Google, compelling advertisers to invest in online ads in the company. Companies, such as Facebook and Google, obtain most of their ad revenue from the Europe region. Thus, owing to increasing social media usage and advertising expense, this region is expected to hold a prominent share in the market.

Emergence of New Channels in Online Space: The total online advertising revenue in the Germany grew by a robust growth in 2021. This is mainly due to the emergence of new channels and formats, including virtual and augmented reality, podcasts, and OTT content which are gaining significance popularity in Germany. Almost half of German companies already use digital marketing channels including email, social media, search engine advertising, display, and others which can help the market to grow at exponential rate in future

Analysts at Ken Research in their latest publication “Germany Online Advertising Market Outlook to 2027F ” by Ken Research observed that online advertising is an emerging advertising market which has boosted after pandemic. Technological developments regarding the internet, combined with its increasing commercial use and the rapidly growing number of internet users worldwide, have not only shaped the evolution of online advertising and digital advertising but have also given rise to new advertising business models, mediums and players and is expected to contribute to the market growth over the forecast period. The market is expected to grow at ~% CAGR during 2022-2026F.

Key Segments Covered in the report

Online Advertising Market

By Type (On the Basis of Ad Expenditure)
Digital Advertising Market
Traditional Advertising Market
By Medium (On the Basis of Ad Expenditure)
Desktop Advertising
Mobile Advertising

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By Type of Advertisement (On the Basis of Ad Expenditure)
Search Advertising
Social Media Advertising
Display Advertising
Video Advertising
Audio Advertising
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
By Ad-Format on the Basis of Platforms (On the Basis of Ad Expenditure)
Social Media Advertising
Facebook
Instagram
Others
Search Advertising
Google
Yahoo & Bing
Amazon
Others
Video Advertising
YouTube
Others
Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure)
Social Media Advertising
Mobile
Desktop
Video Advertising
Mobile
Desktop
Search Advertising
Mobile
Desktop
Audio Advertising
Mobile
Desktop
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
Mobile
Desktop
By Sectors (On the Basis of Ad Expenditure)
Retail
Automotive
Financial Services
Telecommunications
Leisure Travel
Consumer Packaged Goods
Electronics & Computers
Pharmaceuticals/Healthcare
Media
Entertainment
Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)
By Ad-Buyers (On the Basis of Ad Expenditure)
Direct
Ad Agencies
By Pricing Model (On the Basis of Ad Expenditure)
Performance
Cost Per Mile
Hybrid

Key Target Audience

Advertising Agencies
Social Networking Platforms
End User Industries Investing in Digital Advertising
Regulatory Bodies and Government Agencies
Investors

Time Period Captured in the Report:

Historical Period: 2017-2021
Base Period: 2022
Forecast Period: 2023-2027F

Companies Covered:

Major Ad Agencies

TBWA Germany
DDB Group
BBDO Group
Serviceplan Group
Scholz and Friends Group
Kolle Rebbe

Major Online Platforms

Google (including YouTube)
Facebook (including Instagram)
Amazon
Microsoft (including LinkedIn)
Verizon Media
Tencent
Baidu
ByteDance

Key Topics Covered in the Report

Germany Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
Germany Online Advertising Market Size,
Germany Online Advertising Market Segmentation,
SWOT Analysis of Germany Online Advertising Market
Growth Drivers, Trends and Developments in Germany Online Advertising Market
Issues and Challenges in Germany Online Advertising Market
Regulatory Framework in Germany Online Advertising Market
Customer Profiling in Germany Online Advertising Market
Case Studies Covered in Germany Online Advertising Market
Competitive Landscape in Germany Online Advertising Market
Germany Online Advertising Market Future Outlook and Projections,
Analyst Recommendations