- The number of gyms has been rising rapidly in Turkey, but the number of gym members is quite low compared to developed countries
- The increasing number of integrated services offered by the fitness centers such as Aero boxing, Zumba, Martial arts, swimming and others to the customers has intensified the demand for these services in the country.
- Digital Fitness and At- Home workouts will gain traction in the near future as majority of the population intend to make virtual classes a regular part of their routine post pandemic.
Increase in Establishments: Offering programs that are relevant to women and to millennial such as Ladies only Fitness Centres or separate timings for ladies in a unisex gym to encourage women participation.
Growth in Digital Offerings: The Turkey Digital Fitness Market is expected to witness a tremendous growth of 23.7% CAGR over the next few years. Majority of the fitness centres are expected to adapt to “digital fitness” by offering online classes and incorporating fitness based apps for at-home exercise, thus raising the awareness among people about their health, which in turn will intensify the number of subscribers.
Government Initiatives: The government of the Turkey has launched initiatives which play a key role in promoting the well-being of the people of the country. Turkey has committed to reduce physical inactivity by 10% by 2025. The Ministry of Health, Gazi University and the WHO Country Office in Turkey jointly organized the “First Collaboration and Cooperation Workshop on Healthy Lifestyle: Physical Activity” highlighting the importance of the threat posed to public health and the determination to reduce physical inactivity levels.
The report titled “Turkey Fitness Services Market Outlook to 2025F – Driven By the Shift of Millennial Generation to Healthier Lifestyles and Rising Awareness about Health & Fitness Services in the Country” by Ken Research suggested that the fitness market is further expected to grow in the near future owing to growing health conscious population, growth of digital offerings, rising awareness regarding obesity and to overcome health issues such as diabetes and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in Turkey. The market is expected to register a positive five year CAGR of 18.2% in terms of revenue during the forecast period 2020-2025F.
- Direct Economic Impact of Fitness Centres
- Overview of Commercial Gyms in Turkey Health and Fitness Market
- Overview of Fitness Centres in Hotels and Resorts
- Overview of Fitness Centres in Schools and Universities
- Overview of Fitness Centres in Residential Townships/Compounds
- Overview of Fitness Centres in Hospitals
- Overview of Fitness Centres in Sports Clubs and Govt. Organizations
- Indirect Economic Impact of Fitness Centres
- Turkey Fitness Equipment Industry Market Size
- Evaluation of Premiumization on Real Estate Sector
- Estimated Cost of Constructing a Fitness Centre
- Technological Disruptions for Fitness Centres in Turkey
Key Target Audience
- Fitness Equipment Manufacturers
- Fitness Equipment Distributors
- Fitness Centres
- Government Organizations
Time Period Captured in the Report:
- Historical Period: 2015-2020
- Forecast Period: 2020–2025
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Key Topics Covered in the Report
- Socio-Economic Landscape of Turkey
- Direct and Indirect Economic Impact of Fitness Industry in Turkey
- Overview of Commercial Gyms in Turkey Health and Fitness Market
- Snapshot of Digital Fitness Market in Turkey
- Assessment of the Indirect Economic Impact of Fitness Industry in Turkey
- Turkey Fitness Equipment Industry Market Size
- Evaluation of Premiumization on Real Estate Sector
- Technological Disruptions for Fitness Centres in Turkey
- Assessment of the Indirect Economic Impact of Fitness Industry in Turkey
- Overview of Healthcare Scenario/Health Statistics
- Potential Health Implications and Health Cost Reductions
- Customer Mindset for Fitness Services
- Impact of COVID 19 on Fitness Industry in the Turkey
- Future Outlook and Projections for Turkey Fitness Services Market
- White space and Opportunities existing in the Turkey Fitness Services Market
- Research Methodology
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